Dental Product Shopper Website Traffic Leads Industry
Manalapan, NJ, May 17, 2011-Nielsen Media Research (Parent Company of BPA) website auditors have just released the latest Dental Website audit numbers for April, and once again Dental Product Shopper leads dental media companies in delivering the largest number of US dentists (unique visitors residing in the United States). Dental Product Shopper's overall number of unique visitors in April was 45,488—a huge audience compared with DPR's 24,210 overall unique visitors in April.
"It's great to be only 4 years old and deliver better audience results than media companies that have been around for over 50 years," says Dave Branch, President. "Although the medium has shifted, the rules are the same; you need to deliver quality content to drive readership and site traffic. We've invested heavily in electronic media over the last 4 years, and even though there are dental sites that have copied our design and layout, they don't understand that in this ultra-transparent world of e-media, they can't hide behind a slick presentation. Many marketers are demanding results and audited information before buying any online media."
According to a representative at BPA Worldwide, any media company currently being audited by their firm can have their website audited at no additional charge. A recently published white paper outlining the differences between an audit and Web analytics can be found at:
About Integrated Media Solutions, LLC
Integrated Media Solutions, LLC, parent company of Dental Product Shopper (www.dentalproductshopper.com), is a business media & marketing organization. It owns and operates professional magazines, websites, direct mail programs, database marketing operations and service programs serving the dental market. Integrated Media Solutions, LLC, was formed in 2007 by David Branch, a publishing and media executive with over 20 years of experience. Integrated Media Solutions, LLC, is located in Manalapan, New Jersey.